Kevin Beck, Senior Vice President of AutoSource
“A picture is worth a thousand words.” And, what about videos? "A video is worth a million!" AutoSource Group—an innovative vehicle marketing services provider—is turning this idea into reality by pioneering live videos in a way never envisioned in a dealership environment before. “Videos interact and engage the consumer in a way that pictures just can't do. This, in turn, facilitates conversions and generates sales,” says Kevin Beck, Senior Vice President of AutoSource. That said, even professional, high-quality photos act as a gateway to attracting shoppers and improving overall online vehicle marketing results. AutoSource helps dealers update their online inventory all throughout the week with premium quality vehicle photos clicked by professional photographers, thereby improving time on site and conversions. The company provides auto dealers with interactive vehicle marketing features, including excellent photos and engaging videos to convert shoppers into buyers.
Beck goes on to illustrate that if customers check out five stores online, they are likely to walk into 1.2. As such, a dealership has approximately 20 to 30 percent chance of the same online shopper coming in and purchasing their inventory versus customers who haven’t visited the online store. This clearly implies that presentation is of paramount importance. “Staying true to our motto—‘we are a partner to our dealerships and not a vendor’—we provide our dealers with the best online presentation available in the business on a consistent basis and maintain constant communication with them. With a solid reputation in the automotive industry, we are one of the best lot service providers in the market,” asserts Beck.
AutoSource’s technology is powered by HomeNet Automotive’s—a leading online vehicle merchandising insights and services provider—Internet Vehicle Marketing Suite.
Any dealership that partners with AutoSource is backed by the power of HomeNet. With its long-standing partnership with HomeNet, AutoSource empowers dealerships with hassle-free inventory management and vehicle marketing. The automotive inventory management tool by AutoSource streamlines a dealer’s existing sales and marketing process. The tool also allows for automatic distribution of vehicle information, such as photos and other important data, on dealer and original equipment manufacturer (OEM) websites, as well as online classifieds and other third-party websites. The company’s platform also offers video presentations & 360-degree walk-a-rounds for vehicles to provide dealers with the best online presentations.
Beck explains that every day a unit that is not added to the online inventory can result in a lost opportunity for a dealer to sell or capture a shopper's interest. To this end, AutoSource acts as a high-level communicator that is in constant touch with the dealership management team to ensure that all units are staged, professionally photographed, and shared online consistently. Additionally, AutoSource has developed tools and apps that enable effective dealer inventory management and increase the speed to market. “Through one of our products, we’ve internally developed ‘lot flow report’ that is sent to the dealership management team,” informs Beck. The report provides a precise account of what was accomplished during AutoSource’s visit to the dealership, along with the reasons why certain units were not merchandized or uploaded online on that particular day.
What differentiates AutoSource from its competitors is its unwavering dedication to quality and consistency. Backed by a team of experts with extensive industry experience and knowledge, the company has gained a competitive edge in the market. The company’s ability to deliver the highest quality presentation online drives its efforts to enable dealers’ success. As a testament to this, Beck recalls their engagement with a dealer group that sought to draw potential customers with an impactful online presentation of their inventory. AutoSource added the ‘wow factor’ the dealer needed to stand out among their competitors by leveraging one of its product solutions—video presentations & 360-degree walk-a-rounds for vehicles. The company was successful in enabling the dealer to create a unique and exciting viewing experience for its shoppers and amp up conversions.
The pandemic continues to push online retail into hyperdrive, taking automotive digital retail a step further. To align with this trend, AutoSource helps dealers seamlessly manage their online inventory to help end-users conveniently buy big-ticket items like cars and trucks. The company also enables dealers to receive near real-time updates from third-party websites like Autotrader.com, Cars.com, and more. By adapting to the ever-changing industry influenced by the pandemic, the company demonstrates its steadfast commitment to delivering the best of the products to customers. “We will continue to develop and invest in new products and processes that enable our dealers to sell cars and trucks more effectively,” notes Beck.