Brian Krzanich, CEO
In today’s fast-paced world, a customer’s experience is where the sale is won or lost, where a brand is cherished, and where the seeds of loyalty are planted. This same idea reverberates in CDK Global’s [NASDAQ: CDK] mission to enhance the experience for retail automotive dealers and their customers across the globe. Standing true to their mission, the company helps automotive dealers connect with motorcar buyers “at the right time and right place,” to run a profitable deal. According to the CEO of CDK Global, Brian Krzanich, innovative IT solutions are meant to build personalized customer relationships and establish a lifetime value out of them. Driven by such instinct, his company— founded in 1972—offers cutting-edge multichannel digital marketing solutions and dealer management systems (DMS) for a range of auto dealers, including auto, truck, motorcycle, marine, and other recreational vehicles. The integrated solutions leverage unstructured data to derive meaningful insights, predictable trends, and actionable insights to enable automobile dealers to make informed decisions.
CDK Global’s next-gen DMS— Autoline Drive improves dealership performance by attracting more customers through myriad marketing channels, including emails, telesales campaigns, and text messages.
Autoline Drive offers a suite of powerful functionalities, such as interactivity, reporting, analytics, and a 360-degree view of the customer to help them overcome the hurdles of challenging bits in running an auto dealership. The company’s end-to-end DMS solution encompasses a range of ‘integrated, add-on’ services to reduce the need for third-party applications and multiple software providers. “When a customer walks into the showroom, our Autoline Drive instantly connects the CRM data with a mobile tablet to help sales executive pull all the needed information—in one fell swoop,” highlights the CEO. With all the important sales processes being carried out on a tablet, both customer and the sales personnel experience ease in capturing the buying criteria, trade-in evaluations, and deal approvals. Besides refined user-experience, the Autoline Drive’s date-triggered marketing campaigns, easy-to-use workflows, graphical user interface, and handy wizard revamp the lead generation process to make marketing easier.
During a recent partnership, SERE Motors, a reputed dealer of SEAT and SsangYong cars in Northern Ireland, leveraged Autoline Drive to trace the entire customer journey and improve its business. “Our client could see a customer coming into the showroom, all the way through sales, invoicing, documentation, and delivery," comments Krzanich. In another case, several roadside garages also deployed Autoline Drive to meet their rising volumes of business, from making checks on progress to monitoring vehicles and avoiding duplication in the invoicing.
Continuing ahead with such unique innovation, the company puts forth another of its solution—Computer Telephony Integration (CTI)—that helps carryout telephonic conversation with customers in an efficient manner. Since, most of today’s customer interaction happens over the telephones, CDK Global’s CTI turns phones into computer-aided sales machines to provide all the relevant insights to customer-executive during the call-handling time. This enables staff to gain seamless integration across DMS, attain 5-star customer satisfaction, and make every call as effective as possible.
Moving forward, CDK Global aims to continue to bolster its position as a global provider of integrated IT to the automotive retail and the adjacent industries. “Our constant endeavor to utilize our latest and advanced research techniques to empower dealers will result in improved productivity and turn-over for them,” states Krzanich. With such bold ambitions steering the company, it looks like Krzanich’s acuity to redefine automobile retail’s landscape is at the brink of attainment.